What do business customers want from an online Ink store?
Posted by on Jun 04, 2019
When polling customers we confirmed most of our theories. However, there was one learning that completely surprised our market research team. See the 6 most important aspects when buying from an online Ink store: Best pricing ~ Not a surprise. We don't know any customers who prefer to pay more for their printing consumables. Customers who believe they're getting the best possible price (ie., "a great deal") are likely to buy from that supplier. Availability of products ~ Of course. When customers find the desired ink product online and are agreeable with the price, they want the items NOW. Furthermore, customers…