What do business customers want from an online Ink store?
Posted by on Jun 04, 2019
When polling customers we confirmed most of our theories. However, there was one learning that completely surprised our market research team. See the 6 most important aspects when buying from an online Ink store:
- Best pricing ~ Not a surprise. We don’t know any customers who prefer to pay more for their printing consumables. Customers who believe they’re getting the best possible price (ie., “a great deal”) are likely to buy from that supplier.
- Availability of products ~ Of course. When customers find the desired ink product online and are agreeable with the price, they want the items NOW. Furthermore, customers expect to receive shipment of the ink products in 3 to 5 days otherwise they may look for other alternatives.
- Information about products ~ Some customers simply need more information before they’re willing to open their wallet and purchase. The ability to quickly find general descriptions, technical specifications, and social proof about the product’s effectiveness are the minimum ante. Also, proper information about the ink minimizes the likelihood of product returns.
- Great buying experience ~ Customer expectations when buying ink online have increased. Regardless of where the customer is shopping online, they want an “Amazon-like” purchasing experience. eCommerce sites that invest in the latest website technology are positioned for success. Shopify was named the #1 most trusted eCommerce platform.
- Secure checkout ~ We fully anticipated secure checkout to be a top 1 or 2 requirement, especially in this world of identity theft and data breaches. However, less than 20% of polled customers were remotely concerned. This further supports the need for employing top technology and delivering a fantastic buying experience.
- Technical assistance ~ Inevitably customers have technical questions about the ink products they would like to buy. Top performing ink stores provide the customer with various options to get their technical questions answered….via phone, email, FAQ or instant chat.
For additional context, the market research team at Ink Pronto sells to business customers who use HP thermal inkjet cartridges for Mail Addressing and Package Coding print applications.
Ink Pronto | (844) INK FAST | www.inkpronto.com